SSTI Digest

Imagine tapping into a talent pool already familiar with your region's culture, values, and challenges. This scenario is the core idea behind affinity recruiting, a strategy where communities and businesses actively target former residents, alums, and individuals with a genuine connection to the area. These initiatives aim to entice them for job opportunities, entrepreneurial ventures, leadership roles, or investment. As regions increasingly recognize the value of "boomerang migration," (SSTI Digest, March 20, 2025), integrating these strategies with broader talent initiatives may be a cost-effective way to revitalize workforces, bolster local economies, and strengthen community bonds. This article will explore the potential of affinity recruiting, examine successful examples, and address the inherent challenges in its implementation.

The U.S. Department of the Treasury announced nine additional states whose SSBCI plans have been approved: Arizona, Connecticut, Indiana, Maine, New Hampshire, Pennsylvania, South Carolina, South Dakota, and Vermont. This is in addition to the five states approved earlier this year: Hawaii, Kansas, Maryland, Michigan and West Virginia. The state plans for the awards will support underserved businesses, innovation programs, investing for startups and more, detailed below.

Arizona has been approved for $111 million across three different state programs. Two venture capital programs, Arizona Venture Co-Invest and Arizona Multi-Fund Venture, will split $87 million of the total approved funds. The rest of the allocated funds will go towards the Arizona Loan Guarantee Program. The three programs will all aim to support underserved businesses by creating greater access to capital. 

The last of the governors have delivered their State of the State addresses. With 36 gubernatorial elections this fall, many governors appeared to be more conservative in their addresses this year, speaking more about past accomplishments rather than rolling out new programs. This week features comments from California, Louisiana, Nevada and Ohio’s governors as their addresses related to the innovation economy.

California Gov. Gavin Newsom (March 8)

Gov. Gavin Newsom talked about transformation in the state’s public education system, including free community college.

“Infrastructure, research and development, investing in our conveyor belt for talent, the finest system of higher education anywhere in the world: our CSUs, UCs and community colleges. And ensuring society provides a hand up when people need help, maintaining, maintaining our pro-immigrant policies and welcoming refugees from around the world.”

The National Institute of Standards and Technology (NIST) is accepting applications to operate Manufacturing Extension Partnership (MEP) centers in Kentucky, Nebraska, Rhode Island and South Dakota. The NIST Hollings Manufacturing Extension Partnership funds 51 centers in all 50 states and Puerto Rico which provide experts who enhance the performance of local manufacturers. Funding awards will include almost $19.8 million to support small and medium-sized manufacturing companies in the four listed states.

Eligible applicants include U.S.-based nonprofit organizations, higher education institutions, states, U.S. territories, and local or tribal governments. Already existing MEP centers in good standing that have received assistance for 10 consecutive years may also apply. Centers must recompete for awards every 10 years, and the MEP centers in each of these states are approaching that point.

NIST anticipates awarding the following amounts to manufacturing centers in each state during an initial five-year performance period:

Across the country, the governors have begun delivering their State of the State addresses, an annual ritual where they have the opportunity to review where the state’s economy stands and preview their plans for the coming year. This year’s remarks reflect the dire conditions most states are experiencing with the pandemic, economic fallout, racial strife and national political upheaval. Despite the heavy focus on states’ efforts to respond to the pandemic, governors have struck a hopeful note and are focusing on recovery. Some governors have noted that the fallout in their state was not as severe as they originally anticipated and there are resources for new initiatives. Some, like Arizona and Virginia are considering gaming revenue to boost their budgets, while legalization of marijuana is being pursued in Connecticut, Kentucky (medical marijuana) and Virginia.

In general, the effect of the pandemic on states’ budgets due to the wave of business, retail, and commerce shutdowns, as well as other reduced economic activity across the nation, is not entirely known, or too early to forecast; however, a number of states are beginning to experience the initial impacts of a substantial downturn. With several states having already enacted their 2020-21 budgets, special sessions are expected later this year to deal with declining revenues. Others ended sessions early without a new fiscal year spending plan in place. Many are also acting quickly to help mitigate the effects of lost revenues and an increased demand for services. Some of the states’ impacts and actions are outlined below.

The economy, workforce and climate change continue to surface in governors' state of the state addresses. While today’s strong economy allows most governors to reflect on how the states have grown, preparing for the next downturn continues to be a point of concern. As SSTI continues to review the addresses for news of new innovation-related initiatives, we find Delaware proposing increased investment in its economic infrastructure, while renewable energy standards are at play in states like Delaware, Hawaii, and Maine. And Wisconsin’s governor pledged to create a commission to focus on rural prosperity and another to consider redistricting across the state. Those and more innovation initiatives are excerpted from the governors’ remarks below.

Delaware

Gov. John Carney outlined his priorities for strengthening Delaware’s economy as he starts his fourth year as governor:

Innovation initiatives are seeing increased funding in some states as legislatures across the country begin to finalize budget bills and other legislation. SSTI continues to monitor these developments and this week we cover budget bills in Idaho that saw small increases to the Manufacturing Extension Partnership (MEP) program, as well as increases in the Small Business Development Center (SBDC) and STEM Action Center, and new funding for a computer science initiative. South Dakota will see an increase in funding for the Governor’s Office of Economic Development and West Virginia passed bills creating an SBIR/STTR matching grant program, support for community and technical college tuition assistance, expansion of broadband service, and other innovation-related initiatives in its budget that passed earlier in March.

With 36 governors being sworn in following the November elections, 20 of those being new faces and 16 who were re-elected, this year’s inaugural and state of the state addresses promise new ideas along with proposed resolutions to existing challenges. As the governors present their plans to constituents, SSTI revisits our Tech Talkin’ Govs series. The first round of addresses presented here reveals new initiatives in education and building the workforce in Idaho, green energy initiatives in Maine, collaboration in Massachusetts, the largest economic investment in workforce in the state’s history in New Hampshire, and more.

Today’s coverage includes highlights from governors in Idaho, Maine, Massachusetts, New Hampshire, North Dakota, and South Dakota. Follow along in the coming weeks as we continue to cover all of the governors’ addresses for 2019, bringing you excerpts of their words, promises and programs that touch on the innovation economy.

Idaho Gov. Brad Little delivered his first state of the state address on Jan. 7 and said that education is his top priority for the state budget:

SSTI has reviewed the ballot initiatives across the country that affect innovation. Several states have energy initiatives on their ballots, while higher education funding is at play in Maine, Montana, New Jersey and Rhode Island. Utah could become only the second state to fund its schools through gas taxes, if a measure there is passed. At the same time, four states have ballot issues addressing redistricting commissions which could have a significant impact on state legislative makeup when lines are redrawn after the 2020 census.

Arizona

Proposition 127: 50 Percent Renewable Energy Standard by 2030 Amendment. The measure requires that electric utilities acquire 50 percent of their electricity from renewable sources by the year 2030 with the percent required steadily increasing each year.

Colorado

The ability of states to deliver the services promised to its residents relies on their fiscal soundness. With most states beginning their fiscal year in July, SSTI has reviewed the current fiscal standing for each state and here presents a snapshot of our findings.

Most states ended their fiscal year with a surplus and continue to recover from the Great Recession, with a growing economy and job gains. However, they face continuing demands on their budgets, with expanded Medicaid payments and the growing opioid crisis confronting nearly every state. Such decisions affect the state’s ability to fund innovation efforts, from the amount of support available for higher education and STEM programs, to funding for entrepreneurship, and forging public private partnerships to strengthen innovation programming that the private sector cannot fully support.

Our analysis found that some states that rely on the energy sector to fund their spending priorities continue to struggle, while others are already factoring in anticipated revenues as a result of new Supreme Court rulings involving gaming and online sales tax collections.

Alabama

SSTI’s Tech Talkin’ Govs feature returns as governors across the country roll out their state of the state addresses. We review each speech for comments relevant to the innovation economy, and bring you their words directly from their addresses. In this second installment, we present excerpts from governors in Alabama, Colorado, Georgia, Indiana, Kansas, Nebraska, South Dakota and Washington.

Workforce development and/or apprenticeship programs receive attention in all of the below excerpts. The Alabama governor said she is seeking an additional $50 million for higher education, while the Georgia governor talked about reorganizing their technical college system. In Indiana the governor is challenging the state economic development department to create thousands of new jobs and said in the first quarter the state will begin to make strategic investments to build and support more innovation and entrepreneurship through the already established $250 million Next Level Indiana Trust Fund.