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Soft Information, Hard Sell: The Role of Soft Information in the Pricing of Intellectual Property
The study attempts to empirically quantify the value of soft information, using a data-base on the market for screenplays. The authors find that hard information (reputation) variables as well as soft information proxies are priced.
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Available for purchase at: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=534141