Come early or stay late and bring the whole family with you to SSTI's 16th Annual Conference, October 29-30. Atlanta has the biggest aquarium, the coolest Coca Cola Museum, and some of the best golf in the U.S. Outdoor activities that celebrate nature, like the Atlanta Botanical Garden and Piedmont Park abound, as does high culture — from art museums to great shopping. You could spend a month in Atlanta without doing the same thing twice.

The old adage "change is inevitable" rings especially true for economic development practitioners who must not only adapt to changes, but anticipate them and employ the best methods to capitalize on new opportunities. SSTI's conference session, Re-Orienting Your Organization for Today's Economy, pulls together three organizations at the local, state and federal level to examine how they have re-oriented their work to reflect the changing economy and the needs of their clients.

During a lively discussion session — Recent Federal Efforts: What's Happened, What's Working and What Should Change — SSTI will bring together the members of the economic development community to review what the federal government has done, how it has worked for the tech-based economic development community, and what changes should be made to improve the federal programs.

There are only six days left before early registration ends on Monday, October 8. Register today and save at least $100 per registration. This year we are offering two full days of conference activities including 16 breakout sessions, four session tracks, three workshops and two networking receptions. Find out more at: ssticonference.org.

Register by Monday, Oct. 15 to Save $100! SSTI has extended early registration for our 16th Annual Conference in Atlanta until Monday, October 15! Register now to save at least $100 per registration! Join the more than 250 people who already have signed up for the conference!

Join us for the biggest and best conference yet. This year we are offering two full days of conference activities including 16 breakout sessions, four session tracks, three workshops and two networking receptions.

Some of the brightest, most innovative ideas are made in the tech-based economic development field. Every day, practitioners are discovering new ways to support companies and entrepreneurs who are building the next economy. SSTI recognizes these achievements through the award for Most Promising TBED Initiative. Last year's winner, NorTech wowed the judges with their systematic approach to growing industry clusters. Submit your accomplishments by July 17 and become the next winner of this prestigious award.

There is still one week left to submit a proposal for SSTI's 2012 Excellence in TBED awards. Over the last five years, SSTI has recognized 26 initiatives for helping to strengthen U.S. competitiveness. This could be your year to join the ranks of TBED pioneers and innovators improving the landscape of our nation's economy. To apply, send us a five-page narrative describing your most successful efforts to build, transform or accelerate state and regional economies through science, technology and innovation.

Tom Ridge, the first secretary of the U.S. Department of Homeland Security and a former governor of Pennsylvania, has been elected chairman of the State Science and Technology Institute's (SSTI) Board of Trustees. As chairman, Ridge will lead the board in providing strategic guidance and oversight of SSTI's operations as the group works to encourage economic growth through science, technology and innovation. "SSTI focuses on issues central to our nation's competitiveness," said Ridge.

Re- is a remarkable prefix. Use of these two little letters in front of a word can demand we pause to reflect, re-examine and review how our situation has changed — and so too should our actions.

Re- recognizes the status quo isn't acceptable anymore. It reveals a need to rethink what we're doing and to react differently. It requires us to reconsider our goals and desired outcomes. It urges us to respond more appropriately to a new reality with new opportunities.

Change is constant. Every era ushers in forces requiring people, businesses, institutions and governments to adapt. The Great Recession, globalization, demographic shifts and stunning technological advances herald a new era demanding significant transformation. You wouldn't know that looking at how most economic development is practiced, however. That has to change.

As the world changes, economic development must evolve to stay relevant. This year's conference will feature thought leaders on operating in a global environment, capital, higher education and demographics, who will share their take on how current trends in these areas will affect the innovation economy.

A moderated audience discussion will ensure this interactive plenary session will provide the spark to help us start re-thinking everything.

Learn about the plenary...

The Coca-Cola Company's Clyde Tuggle will share his perspective and response to the challenges of managing an enterprise in our complex global environment in a keynote address at SSTI's Annual Conference. Mr. Tuggle will discuss how his company is changing the game through social networking platforms to build one of the world's most recognized brands. Read more about our special keynote address..

With economic development at a crossroads, SSTI's Annual Conference will re-examine every facet of the field. This year's conference will offer breakout sessions in four thematic tracks: strategic direction, universities in economic development, investment & capital and from theory to practice. Participate in the track that most suits your interest, or mix-and-match to create a unique conference experience.

Conference tracks include:

Following the highly anticipated unveiling of 2012 award recipients during a special ceremony on October 29, the winners will meet with attendees for one-on-one interaction to share stories and offer advice. True to roundtable format, this session moves you around the room to promote dialogue and exposure to different viewpoints in the tech-based economic development field.

Beautifully adorned to capture the spirit of the ocean, the Arctic Room at the Georgia Aquarium is your starting point to re- connect with colleagues, experience close encounters with majestic beluga whales, and simply enjoy an evening among friends. This lively event provides a wonderful pre-conference opportunity to network with conference attendees and our local hosts, Invest Atlanta and Clark Atlanta University, over drinks and light hors d'oeuvres by Wolfgang Puck Catering. The event begins at 6:00 PM on Sunday, October 29.

SSTI's conference is packed with timely and thought-provoking workshops, discussion groups and networking opportunities certain to keep you busy during your Atlanta stay. But to fill the gaps in between and maximize your experience, we've arranged some exciting activities geared toward improving your overall wellness and better connecting you to the people you most want to meet and share ideas.

SSTI's Annual Conference is the only economic development conference this fall with the senior leaders of the Economic Development Administration (EDA), National Institute of Standards and Technology (NIST) and the U.S. Small Business Administration (SBA) speaking. John Fernandez of the U.S. Department of Commerce, Sean Greene of SBA and Phillip Singerman of NIST will kick off an important dialogue among all conference attendees on how we communicate the value of investments in innovation, encourage collaboration, and adapt to changing economic and fiscal conditions.

This year's conference will kick off with an Opening Reception hosted by TechColumbus at COSI. Attendees can experience science, technology and innovation at work through more than 300 interactive exhibitions and more than 100,000 square feet of exhibit space while reconnecting with colleagues and networking with conference attendees, speakers and our local host over drinks and hors d'oeuvres. The reception will begin Monday, Nov. 7 at 6:30 PM.

Beyond the numerous breakout sessions and insightful plenary sessions, SSTI's 15th Annual Conference offers attendeesseveral activities that other conferences typically don't offer including networking with other practitioners at some of the city's finest restaurants (Dine A-Rounds), maintaining your normal exercise regimen (a morning 5k run/walk) and sharpening your mind (morning Hatha Yoga).

This year's SSTI Annual Conference will provide attendees with many opportunities to explore the issues that drive technology-based economic development. When planning your conference experience, make sure to check out our breakout sessions, which will allow participants to focus on the topics that interest them.

Featured topics at this year's conference include:

As an SSTI conference sponsor, you have the chance to showcase your organization with the decision makers responsible for crafting and implementing local and state-level policies and programs that directly contribute to the nation's competitiveness. Today's marketplace is about belonging and staying connected. No other event brings together so many of the nation's top players in the TBED community.

Now in its fifth year, SSTI's Excellence in TBED awards program has recognized 20 of the most effective, innovative and transferable initiatives for growing tech-based economies from across the country.

This year, six new programs will be crowned winners of this prestigious award, held as models of best practice worthy of emulation. Join your friends and colleagues for a special ceremony celebrating this outstanding achievement following our keynote speaker on Nov. 8. Our first ever recipient of the "Most Promising TBED Initiative" also will be announced.

You've registered for the conference; booked your travel and hotel; made sure your iPod is charged... but have you told your friends and colleagues you'll be attending SSTI's biggest event of the year?

Don't forget to RSVP and look for updates on our social media sites.

Renée Winsky, chief executive officer of the Technology Council of Maryland (TCM), has been elected to the board of trustees of SSTI. Prior to joining TCM in 2009, Winsky served as the president and executive director of the Maryland Technology Development Corporation. An SSTI member since 1999, Winsky has been a speaker at SSTI conferences and accepted the 2008 Excellence in TBED award for Commercializing Research Category on behalf of the Maryland Technology Transfer Fund.

Throughout our travels across the country, SSTI always is impressed by the important work TBED organizations are doing to improve economic conditions for their state or region. Many of these organizations have been around for decades, and continue to innovate and evolve, while others are just getting off the ground with a creative approach. SSTI seeks to honor these initiatives as part of the 2012 Excellence in TBED awards program.